## Introduction

Product descriptions are an integral part of the eCommerce experience. They are the first thing a customer sees when they land on a product page, and they are one of the first things a customer thinks about when they are deciding whether or not to buy a product.

The product description is an opportunity to tell a customer about the product, its features, and why they should buy it. It is also an opportunity for you to sell the product to the customer. The product description needs to be written in a way that makes it easy for a customer to understand what the product is, how it works, and what features it has. It also needs to make the customer want to buy the product. In order to do this, you need to know what makes a good product description, and how to write one that will help you sell more products to your customers.

## What is a product description?

A product description is the text that appears when a customer is looking at a product on a website. It can also be called a product page description, product listing description or product information description. A product description can be found on the product page itself, or on a separate page called the product detail page ( PDP ).

In the example above, you can see that the product description on the left is on the PDP, and the one on the right is the description that you see when you click on the Add to Cart button. The difference between these two product descriptions is that the one in the cart is for a different product than the one you are looking at on the page. The cart description is the one that the customer will see if they decide to add the item to their cart, and it is the only one that they will see until they are ready to check out. The PDP description is what you will see when the customer clicks on the Add to Cart button, and is what they will be looking at when they make their final decision about whether to buy this product or not.

## How to Write a Good Product Description

There are a few things that you can do to make sure that your product descriptions are effective:

1. Make sure that they are short and to the point.

2. Use actionable words and phrases.

3. Use a conversational tone.

4. Include a call to action (CTA).

5. Include images.

6. Include links to other pages.

7. Include testimonials.

8. Include reviews.

9. Include videos.

10. Include social media links.

11. Include pricing.

12. Include shipping information.

13. Include payment options.

14. Include any special promotions or offers.

15. Include information about how to contact you.

16. Include contact information for your company.

17. Include your company’s logo.

18. Include the URL to your product page.

19. Include keywords.

20. Include product categories.

21. Include subcategories.

22. Include related products.

23. Include cross-sells and upsells.

24. Include features.

25. Include how-to instructions.

26. Include descriptions of the product’s benefits.

27. Include comparisons to other products in the same category.

28. Include recommendations from other customers.

29. Include ratings.

30. Include customer feedback.

31. Include feedback from other eCommerce websites.

32. Include FAQs (frequently asked questions).

33. Include technical specifications.

34. Include tips and tricks.

35. Include warnings.

36. Include disclaimers.

37. Include privacy policies.

38. Include legal disclaimers and terms of use.

39. Include copyright and trademark notices.

40. Include instructions on how to return the product if it doesn’t work.

41. Include what to do if the product has a defect.

42. Include terms of service.

43. Include return policy.

44. Include warranty and guarantee.

45. Include where to buy.

46. Include when and where the product can be shipped.

47. Include if and when the product will be back in stock.

48. Include why the customer should buy the item.

49. Include who the customer can contact if they have any questions.

50. Include additional information that is not related to the product itself.

51. Include anything else that you think is important.

52. Include as much information as you can.

53. Include everything you think the customer needs to know.

54. Include all the information you think a customer should have.

55. Include every detail you can think of.

56. Don’t be afraid to be verbose.

57. Be honest.

58. Be friendly.

59. Be polite.

60. Be professional.

61. Be helpful.

62. Be courteous.

63. Be kind.

64. Be considerate.

65. Be patient.

66. Be respectful.

67. Be thorough.

68. Be tactful.

69. Be truthful.

70. Be tolerant.

71. Be understanding.

72. Be open-minded.

73. Be positive.

74. Be supportive.

75. Be appreciative.

76. Be grateful.

77. Be humble.

78. Be generous.

79. Be loving.

80. Be forgiving.