The purpose of this document is to walk you through the process of writing an engaging script for a cold call.

## Introduction

Cold calling is one of the most effective ways to generate leads for your business. However, cold calling can be a frustrating and time-consuming process.

If you are new to cold calling, it can be difficult to know where to start. This document walks you through a step-by-step process for writing a script that will help you get off on the right foot.

## Identify Your Audience

Before you start writing your script, you need to know who you are talking to. Who are you trying to reach? What do you want them to do?

For example, if you are trying to sell a product, you might want to talk to someone who has a need for your product. If you are selling a service, you may want to speak with someone who is interested in your service. If your business is a non-profit, you will want to reach out to people who might be interested in donating to your organization.

In the example above, you can see that we have identified our audience as people who have an interest in buying a product. We have also identified what we want our audience to do. In this case, we want to get them to sign up for a free trial of our product.

## Identifying your audience

There are a number of ways to identify your audience. Here are a few options:

1. Google Analytics

You can use Google Analytics to find out who is visiting your website. You can then use this information to determine who you should be calling. For example, you could find out that most of your traffic comes from people who live in the United States. You could then call people in the U.S. to see if they are interested in what you have to offer.

2. Social Media

You could use social media to identify who your audience is. This can be done by looking at the types of posts that your audience shares on social media. For instance, if your audience tends to share posts related to your industry, then you could focus your cold calling efforts on that industry.

3. Surveys

You may be able to get a better idea of your audience by surveying them. Ask your audience a series of questions and see what they say.

4. Focus Groups

A focus group is a group of people who are brought together to share their opinions about a particular topic. You might use a focus group if you want to know what your audience thinks about your product or service.

5. In-person interviews

An in-person interview is a great way to get to know your audience and find out what they are looking for in a business.

6. Networks

Networks are groups of people with similar interests who are willing to share information with each other.

7. Other methods

Other methods of identifying your audience may include:

– Surveys and focus groups conducted by third-party research firms

Regardless of the method you choose, the more information you have, the better prepared you will be when it comes time to write your cold call script.

## Identifying what you want your audience to take away from your call

Once you have identified who you’re talking to, it’s time to figure out what you’re going to say to them. What are you going to tell them? What will they need to do in order to get what you are offering?

1. What are you offering?

This is the most important part of your script. You need to be clear about what it is that you’re offering. You want to make sure that you have a good understanding of what your product/service is and what it does. You also want to have a clear idea of what the benefits are for the person you are speaking to.

2. How are you different from your competition?

It’s important to make a clear distinction between your business and your competition. This will help your audience understand why they should choose you instead of your competitors.

3. Why should they choose you? This is the part of the script where you tell your audience why you are the best choice. This is also the part where you talk about the benefits of choosing you.

4. Who are you talking to? Once you have answered the questions above, it is time to identify the type of person you’re calling. Who is this person? What is their job title? What company do they work for? What industry are they in?

5. Where are you calling from? It’s important that you know where you are calling from. You may be calling from your office, from a call center, or from a mobile phone.

6. When will you call them? Will you be calling them in the morning, the afternoon, or the evening? Knowing when you are going to call them can help you determine the best time of day to call.

7. Will you be using a script? If so, what kind of script will you use? Will you use a pre-written script or will you create a script based on the information you’ve gathered?

8. Do you have any questions for your audience? You may have some questions that you’d like to ask the person on the other end of the phone. You should ask these questions at the beginning of your call, so that you don’t waste time asking them at the end.

9. Thank you for your time. You should always end your call by thanking the person for their time. This lets them know that you appreciate them taking the time to talk to you. It also gives you an opportunity to ask them if they have any other questions for you. If they do, you should take the opportunity to answer them.

10. Ending the call

It is important to end the call on a positive note. You don’t want to leave the person hanging on the phone wondering what to do next.

## Writing a script

Now that you’ve identified your audience, you’re ready to write a script. A script is a set of talking points that you will use during your call.